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SECTION · 03
Healthcare · Pune

Case studies

The Painex Clinic + Headache & Migraine Clinic

Digital Marketing ManagerJan 2026 — Apr 2026
Painex Clinic @the_painex_clinic Headache & Migraine Clinic @headacheandmigraineclinic

— The brief

A specialised pain-management clinic with two practices needed to turn clinical authority into digital trust. Patients only book when they trust the credentials.

— My strategy

I built a full-funnel system: Meta Ads at the top, social-led trust in the middle, WhatsApp automation at the conversion layer. Every Reel was scripted around a patient story: "She had headaches every single day. I asked ONE question…" In healthcare, narrative beats info.

— What I executed

  • End-to-end digital strategy & brand positioning
  • Meta Ads with 3-variant creative testing
  • Hook-led Reels: patient narratives & syndrome explainers
  • Local SEO & Google My Business optimisation
  • WhatsApp automation for lead nurturing
  • Community engagement & reputation management
0K
TOTAL VIEWS
FEB — APR 2026
0K
ACCOUNTS REACHED
+4,582% GROWTH
+0%
PROFILE ACTIVITY
VS PRIOR PERIOD
₹0–25
COST PER LEAD
VIA META ADS
— Live Instagram Analytics · Verified

The numbers, straight from the source.

7 Feb — 30 Apr 2026 · Two clinics · Two audiences
Painex 742,806 views
— Reach & views

742,806 views

94.2% came from non-followers. The content broke out beyond the existing audience and pulled cold reach organically.

Reels = 95.6% of views
— Format strategy

Reels drove 95.6% of all views

The bet on short-form video paid off. Reels became the sole engine of reach.

Profile activity +334%
— Conversion signal

Profile activity +334%

2,825 visits (+342.8%) and 17 external link taps (+240%). Reach turned into intent.

Top performing reels
— Top performers

236K · 145K · 114K

Hook-led storytelling reels: patient narratives, syndrome explainers, "I asked one question…" patterns. Each scaled past 100K views.

02 — Headache & Migraine Clinic

Second clinic, second audience.

9 Mar — 7 May 2026 213K views · 98.9% non-followers · multilingual hooks
View on Instagram
H&M views 213,580
— Reach

213,580 views

98.9% from non-followers. Almost all of it cold-traffic reach driven by educational migraine content.

H&M top reels, dr.nivpage
— Top performers

236K headline reel

Multilingual hooks in Hindi, Marathi and English. Cold reach across the migraine-aware audience.

Personal Branding · Real Estate

Kirti Associates LLP

Digital Marketing ExecutiveJun 2025 — Dec 2025
Kirti Bhosale @kirtibhosale_realtor

— The brief

Kirti Bhosale, founder of Kirti Associates LLP, needed to turn decades of real-estate expertise into a credible personal brand without losing the professional weight the industry expects.

— My strategy

I built a multi-platform engine: short-form storytelling Reels for IG, infrastructure and market-update posts for LinkedIn, long-form authority content on YouTube, Facebook as the cross-post amplifier. One voice, four formats, zero ad spend. The 365-Days Challenge forced daily consistency, which is half the personal-brand game.

— What I executed

  • End-to-end personal-brand strategy across IG · LI · YT · FB
  • Daily content design: Reels, carousels, infographics, Shorts
  • 365-Days Challenge content series for compounding consistency
  • Hook-led short-form scripts & thumbnails for YouTube
  • LinkedIn editorial calendar: market updates & regulatory news
  • Monthly performance reports for the founder
0K+
COMBINED MONTHLY REACH
ACROSS 4 PLATFORMS
+0%
LINKEDIN MEMBERS REACHED
VS PRIOR 33 DAYS
+0%
FACEBOOK VIEW GROWTH
VS PREVIOUS 28 DAYS
0×
LINKEDIN IMPRESSIONS
MONTH-ON-MONTH
— Personal Brand Analytics · Verified

Four platforms, one voice, real numbers.

September 2025 · Monthly Report
Instagram LinkedIn Facebook YouTube
— LinkedIn
LinkedIn analytics, Kirti Bhosale
62,903impressions · +73.8%
+155.9%members reached
— Instagram
Instagram analytics, Kirti Bhosale
34,673monthly views · 72% reels
6,377accounts reached
— Facebook
Facebook analytics, Kirti Bhosale
47,321views · +45% growth
4,740followers · 1,178 interactions
— YouTube
YouTube channel analytics, Kirti Bhosale
10,643views · 27 hrs watch time
+23new subscribers
Real Estate · Ventures

Silver Horse Ventures

Marketing Analyst & Social Media ManagerSep 2024 — May 2025
Silver Horse Ventures @silverhorseventures

— The brief

A new venture buried at #59 on local search, with thin organic reach and a bare Instagram presence. They needed visibility, credibility, and a content engine that could run daily without burning out the team.

— My strategy

I treated GMB as the conversion engine and Instagram as the credibility layer. Optimised every listing detail, worked the review flow, shipped daily content built in Canva and CapCut. Ranked a Reddit post #1 within 24 hours to earn organic credibility ahead of the paid push.

— What I executed

  • Daily content creation for @silverhorseventures
  • Google My Business profile & listing optimisation
  • Review strategy & reputation management
  • Visual ad creatives, banners & promotional content
  • Audience targeting research & A/B test frameworks
  • Reddit-led PR: ranked #1 within 24 hours
#59→5
LOCAL SEARCH RANKING
IN JUST 2 MONTHS
#1
REDDIT POST RANKING
WITHIN 24 HOURS
DAILY
INSTAGRAM CONTENT
SHIP CADENCE
9mo
END-TO-END
BRAND BUILD