The Painex Clinic + Headache & Migraine Clinic
— The Brief
A specialised pain-management clinic with two practices needed to translate clinical authority into digital trust. The category is brutal — patients only book when credibility lines up perfectly with desperation.
— My Strategy
I built a full-funnel system: Meta Ads at the top, social-led trust at the middle, WhatsApp automation at the conversion layer. Every Reel was scripted around a patient story — "She had headaches every single day. I asked ONE question…" — because in healthcare, narrative beats info every time.
— What I Executed
- End-to-end digital strategy & brand positioning
- Meta Ads with 3-variant creative testing
- Hook-led Reels — patient narratives & syndrome explainers
- Local SEO & Google My Business optimisation
- WhatsApp automation for lead nurturing
- Community engagement & reputation management
FEB — APR 2026
+4,582% GROWTH
VS PRIOR PERIOD
VIA META ADS
The numbers, straight from the source.
742,806 views
94.2% from non-followers — proof the content broke out beyond existing audience and pulled cold reach organically.
Reels drove 95.6% of all views
Concentrated bet on short-form video paid off. Reels became the sole engine of reach.
Profile activity +334%
2,825 visits (+342.8%) and 17 external link taps (+240%) — reach turned into intent.
236K · 145K · 114K
Hook-led storytelling reels — patient narratives, syndrome explainers, "I asked one question…" patterns scaled past 100K views each.
213,580 views
98.9% from non-followers — almost entirely cold-traffic reach driven by educational migraine content.
236K headline reel
Multilingual hook strategy — Hindi, Marathi, English — driving cold reach across the migraine-aware audience.