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Latest articles & guides
SEO vs GEO in 2026: how to get cited by ChatGPT, Perplexity and Google
SEO optimises pages to rank in search results. GEO optimises content so AI engines cite you. Here is how to do both.
What is GEO (generative engine optimization)?
How you structure content so AI search engines cite your brand instead of a competitor's.
Core Web Vitals: how to fix LCP, INP and CLS
Google measures three things about your page speed and stability. Here is what each one means and how to fix it.
Local SEO for clinics & small businesses: a practical guide
How Google Business Profile, reviews, and citations move you up the local map pack.
What a good cost-per-lead looks like on Meta Ads in India
Real benchmarks, why CPL varies by industry, and the levers that bring it down.
How to write Meta ad copy that converts
Write for one person, not a crowd. Open with a hook that names their problem, make one clear promise, and close.
Why your Reels aren't reaching non-followers (and the fix)
The hook-first content system that took clinic Reels past 700K views.
How to optimise your LinkedIn profile for more leads
Your LinkedIn profile is not a resume. It is a landing page. Every section should work toward one conversion.
How to choose a digital marketing agency in Pune
The questions that matter when you hire an agency, and the red flags most business owners miss.
How to create a digital marketing strategy for your small business
A plan that connects your business goals to specific channels, budgets and metrics you can act on.
How to build an online presence for your small business
Start with a Google Business Profile, then a simple website, then pick one social platform and do it well.
Instagram Reels algorithm 2026: how it actually works
The Reels algorithm ranks by four signals: watch time, shares, saves, and whether people follow you after watching.