Google Business Profile Optimizer
Audit your Google Business Profile in seconds and get a prioritized checklist to outrank local competitors — free, no sign-up.
Optimization checklist
ℹ️ Honest note: this is a self-audit checklist based on known Google Business Profile best practices — not a live scan of your actual listing. Open your profile in Google, check each item off honestly, and use the score and next moves as your action plan. Nothing you tick is sent anywhere; it all stays in your browser.
How to use the Google Business Profile optimizer
The Google Business Profile Optimizer turns the local-SEO best practices for Google Business Profile (formerly Google My Business) into a weighted, interactive audit. Tick what's already true of your listing, watch your score update live, and work the prioritized list of fixes from the top down — no sign-up, nothing leaves your browser.
- Open your Google Business Profile in another tab so you can check it field by field.
- Tick every item on the checklist that your profile already meets.
- Watch your live score and rating update as you go — aim for 85%+.
- Work the Your next moves panel from the top; high-impact fixes come first.
- Hit Copy action list to take the high-impact to-dos with you.
Frequently asked questions
How do I optimize my Google Business Profile?
Complete every field, pick the right primary and secondary categories, add photos and weekly posts, collect and reply to reviews, and keep your name, address and phone number consistent everywhere.
What is a good Google Business Profile optimization score?
Aim for 85%+ on this checklist; the high-impact items (categories, reviews, photos, complete info) matter most for local ranking.
Does an optimized Google Business Profile improve local ranking?
Yes — completeness, category relevance, review quantity and quality, and engagement are well-known local ranking signals.