The Painex Clinic + Headache & Migraine Clinic
— The Brief
A specialised pain-management clinic with two practices needed to turn clinical authority into digital trust. The category is brutal: patients book only when credibility and urgency line up on the same day.
— My Strategy
A full-funnel setup: Meta Ads at the top, social-led trust in the middle, WhatsApp automation at the conversion layer. Every Reel was scripted around a patient story: "She had headaches every single day. I asked ONE question…", because in healthcare, narrative outperforms information sheets every time.
— What I Executed
- End-to-end digital strategy & brand positioning
- Meta Ads with 3-variant creative testing
- Hook-led Reels: patient narratives & syndrome explainers
- Local SEO & Google My Business optimisation
- WhatsApp automation for lead nurturing
- Community engagement & reputation management
FEB — APR 2026
+4,582% GROWTH
VS PRIOR PERIOD
VIA META ADS
The numbers, straight from the dashboard.

742,806 views
94.2% from non-followers. The content broke past the existing audience and pulled cold reach on its own.

Reels drove 95.6% of all views
The bet on short-form video paid off. Reels became the entire reach engine.

Profile activity +334%
2,825 visits (+342.8%) and 17 external link taps (+240%). Reach turned into intent.

236K · 145K · 114K
Hook-led storytelling reels: patient narratives, syndrome explainers, "I asked one question…" openers. All three scaled past 100K views.

213,580 views
98.9% from non-followers. Almost pure cold reach, driven by educational migraine content.

236K headline reel
Multilingual hooks in Hindi, Marathi and English. Cold reach across the migraine-aware audience in Pune.



